What Product Marketing Actually Does in a B2B Company
Product marketing bridges product, sales, and buyers by owning unified positioning and enablement.
Columnist
Thea Sundqvist writes about AI Writing Tools, SEO and Search Visibility, drawing on years spent close to the people these decisions affect.
10 stories
Product marketing bridges product, sales, and buyers by owning unified positioning and enablement.
Claude handles complex marketing tasks that other AI tools abandon midway through.
Start with your data structure, not your template, to build comparison pages that actually convert.
Unedited AI content tanked domain authority in 2026, but expertise and citations still matter most.
Turn one webinar into dozens of assets across your sales funnel.
Reuse your existing blog posts to build email sequences that convert leads without extra writing.
Most approval workflows stall in queues, not in actual review.
Hidden labor costs can rival the subscription fee when choosing between AI writing tools.
Structured prompts treat AI like a brief, turning generic output into conversion-ready copy.
Adoption soared while proven ROI collapsed, exposing gaps between deployment and true capability.