Wesley Marchetti

Focus on buyer intent and journey stage, not follower counts or posting frequency.

A structured brief separates content that ranks from content Google ignores.

Shift your snippet strategy as AI Overviews reshape search results.

Startups can earn AI citations without agency budgets through strategic content structure.

Build account-level content maps to match buying committees, not generic funnels.

Content's real influence happens months before deals close, invisible to standard measurement tools.

Content compounds over years while paid stops the moment you stop spending.

Planning the workflow before translation saves thousands in rework and conversion losses.

The right tool prevents coordination chaos when your whole team wears every hat.

Systems and clear briefs matter more than hiring instincts when managing writers at scale.

Demand for marketing content has exploded fivefold while most teams lack systems to scale.

A strong brief tells writers what to think, not just what to write about.

AI tools cut repurposing time by 10%, not 50%—here's what actually works.

Nail down four specific dimensions before training any AI tool on your brand voice.

How documenting quarterly goals keeps content teams focused on outcomes, not just output.